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With the advance of cell phones, e-mail and SMS, it has extremely easy to communicate with anyone at anytime, but it is not without cost. Communicate face to face has become a by-product and ï ¿¼ of all the personal touches you in a great follow-up campaign at your former client, pop-in are probably the best and valuable contacts you can make.

Twice a year, all people come into your SOI (Sphere of Influence) and thank them for past fiscal year with a small gift, and ask if they all can benefit knowledge of your services.

Here is how we have done in the past - we shared our SOI in 6 groups.

For example

Group 1 = SOI members whose last names began with the letters AD
Group 2 = SOI members whose last names with the letter began EI
Group 3 = SOI members whose last names began with the letters JM
Group 4 = SOI members whose last names began with the letters NQ
Group 5 = SOI members whose last names began with the letters RT
Group 6 = SOI members whose last names began with the letters IP

Another option is until it divides geographically from where they live.

When we started the program we had about 300 people in our sphere of influence does not mean that even people outside the city lived. So, by 300 people from 6 (because we touch them every 6 months) we had about 50 people we needed to plan drop by every month. Depending on whether the people home, these pop-ins can go very quickly or take a long time.

Remember, the goal of "pop-in" is to build the relationship with your SOI. They rush not only to these gifts from, or you'll defeat the purpose.

Once a month we would be making a trip to a local dollar store. We would then for Articles as they looked to have cost about $ 50-10 search. We buy enough of these to one sixth of our SOI cover - it actually works better before you share your list and Know how many items are delivered every month. When we started we were about 50 times as we may have several different shops, or choose different products Buy a visit (remember really does not matter).

We searched for articles about holiday of the month (as most months leave) have as ceramic jack-o-lanterns Miniature flags, ceramic turkey, chocolate roses, etc. We would then wrap the item in tissue paper and provide a business card and add small pieces of paper with ribbon and hand these to one sixth of our SOI every month - so our person on SOI (ie lived locally) received two doses per year.

begin For example, in January of the first year we this way we could provide all of our SOI, whose last name begins with a glass of AD snowman. In February, we would all our SOI Lake, whose last name begins with a chocolate EI increased, and so on. Once we got through our entire SOI, we would do it again, so that everyone received a small gift every 6 months.

We rotate the list every Year by a month so that the same people get something for Valentine's Day or St. Patrick's Day each year.

During our peak season, the We actually paid a college girl to do all this for us and it worked quite well. However, it was more effective when we delivered the gifts to us.

Try to deliver on weekends or evenings, so you have the opportunity to actually visit with your customers, as there is a greater chance of them to be home. Also, depending on how large an area in which you live, could provide a feasible way to divide this to be your SOI in areas where they live, rather than by surname.

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Introduction to Pop Art

Pop Art

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